Past Experience

Account Manager

RCC Web Media Agency, Troy, MI (May 2019 – June 2022)

MI Digital Solution obtained RCC in June of 2022.

  • Building Google Ads campaigns from scratch, optimizing campaigns to full potential. Along with setting up and activating conversion tracking. (Includes search, display, YouTube, Performance Max).
  • Understanding of best practices and trends in social media marketing, and the ability to quickly audit a client profile and make impactful recommendations.
  • Familiarity with navigating social platforms & analyzing social data.
  • Run regular owned social promotions and campaigns and track their success.
  • Experience designing and launching paid social campaigns and tracking their success (e.g. Facebook Sponsored Ads, Facebook Boosted Posts, Instagram Sponsored Ads)
  • Explore new ways to engage and identify new social networks to reach target buyers
  • Track, measure and analyze all initiatives to report on social media ROI
  • Maintain an active and well-rounded personal presence on primary social platforms, with a strong understanding of each network’s unique best practices (Facebook, LinkedIn, YouTube, Nextdoor, etc.)
  • Manage team and assign duties to departments and follow through on project completions and launch dates.
  • Build SEO and content for customers’ websites
  • Build and develop customers relationships (e.g. Email, call, text, face-to-face, and video meetings)
  • Internal re-branding, execute weekly assignments with all departments.
  • Brainstorm and implement with web development department full website projects, and partial website projects. Overseen until completion.
  • Creating stock and custom footage videos from scratch. Video including on-screen text, background music, and an outro.
  • Setup and maintain Pandora Radio / I Heart Radio Ads
  • ORM – Online Reputation Management (GMB, Yelp, Synup, Yext)
  • Orchestrating and launching OTT / streaming services commercials
  • Bi-monthly Email marketing campaigns (Mailchimp)

Account Advocate

CDK Global – Detroit, MI (April 2018 – May 2019)

  • Works closely with automotive dealership clients to deliver an integrated marketing strategy.
  • Develop and execute on short and long term efforts to improve both the customers’ online presence.
  • Focus on website improvements, organic search optimization, and digital advertising.
  • Effectively work with other team members including Marketing Strategists, Digital Advertising Specialists, Email Marketing Specialists, Digital Solutions Managers, Technical Support Specialists and fulfillment partners to develop and execute optimization plans that meet ROI and website strategy requirements.
  • Prepare and review monthly performance reports for dealership clients, provide data-supported recommendations and consult and strategize on marketing objectives.
  • Creating online content for various dealership websites- including: slides, banners, tiles, landing pages, and SEO text.

Human Resources Intern

Atlas Copco IAS LLC. – Auburn Hills, MI (October 2017 – April 2018)

  • Schedule interviews, facilitate drug screening and background checks.
  • Conduct orientations, complete new hire paperwork, and complete on-boarding process for new hires.
  • Ensured confidentiality of sensitive employee information.

Manager

Jimmy John’s – Sterling Heights, MI (August 2011 – October 2017)

  • Managed, coached, and trained employees reinforcing successful performance.
  • Executed store operations, resolved problems, and completed audits.
  • Cashed out, counted money, and made deposits nightly.