My Experience

Experienced Business Development Manager with a history of working in the digital marketing field. Skilled with outlook, excel, custom satisfaction, & sales management. Bachelor of Business Administration (B.B.A) from Walsh College with a specialty in marketing.

Business Development Manager

MI Digital Solution Troy, MI July 2023 – Present

• Identify and research potential clients
• Develop and maintain client relationships
• Coordinate with sales teams to develop mutually beneficial proposals
• Negotiate contract terms with clients and communicate with stakeholders
• Monitor project teams to ensure contracts are executed as agreed
• Gather useful information from customer and competitor data
• Make and give presentations to prospective clients and internal executives
• Create and implement processes and policies to support the overall business
• Track, identify and add qualified prospects to sales pipeline
• Develop and manage strategic partnerships to grow business
• Track and report on the status of proposal components
• Conduct ongoing market research
• Work with the pricing department to create rate proposals
• Drive the end-to-end sales process
• Prepare and submit sales contracts

Sr. Account Manager

MI Digital Solution Troy, MI June 2022 – Present

• Building Google Ads campaigns from scratch, optimizing campaigns to full potential. Along with setting up and activating conversion tracking. (Includes search, display, YouTube, Performance Max).
• Understanding of best practices and trends in social media marketing, and the ability to quickly audit a client profile and make impactful recommendations.
• Familiarity with navigating social platforms & analyzing social data.
• Run regular owned social promotions and campaigns and track their success.
• Experience designing and launching paid social campaigns and tracking their success (e.g. Facebook Sponsored Ads, Facebook Boosted Posts, Instagram Sponsored Ads)
• Explore new ways to engage and identify new social networks to reach target buyers
• Track, measure and analyze all initiatives to report on social media ROI
• Maintain an active and well-rounded personal presence on primary social platforms, with a strong understanding of each network’s unique best practices (Facebook, LinkedIn, YouTube, Nextdoor, etc.)
• Manage team and assign duties to departments and follow through on project completions and launch dates.
• Build SEO and content for customers’ websites
• Build and develop customers relationships (e.g. Email, call, text, face-to-face, and video meetings)
• Internal re-branding, execute weekly assignments with all departments.
• Brainstorm and implement with web development department full website projects, and partial website projects. Overseen until completion.
• Creating stock and custom footage videos from scratch. Video including on-screen text, background music, and an outro.
• Setup and maintain Pandora Radio / I Heart Radio Ads
• ORM – Online Reputation Management (GMB, Yelp, Synup, Yext)
• Orchestrating and launching OTT / streaming services commercials
• Bi-monthly Email marketing campaigns (Mailchimp)